Preview Mode Links will not work in preview mode



Sep 17, 2019

Our guest this week is a CSP, SPHR, and an SHRM-SCP! A whole lot of letters for an amazing woman; a speaker, an author, a coach, and a "Business Book Strategist." She believes that it's holy work in writing and telling your story. She also believes it's holy work to help others tell theirs.

Cathy Fyock has a story, let's hear it!

What's In Store For You

  • [02:55] Cathy Fyock is a Business Book Strategist and a "Possibility Partner." What does the latter mean and where did it come from?
  • [03:52] What is a business book in the context of a professional speaker?
  • [04:30] Has Cathy worked with an author on a business book written as a parable or a story?
  • [05:01] What are some of the challenges in writing a business parable?
  • [05:45] How has Cathy managed to write nine (9) books over the years whereas others struggle for decades to write even one?
  • [06:32] What does Cathy believe are some benefits in writing?
  • [07:56] How does one know what book to write that will sell?
  • [09:59] How can one write confidently about a topic that is not yet their area of expertise?
  • [10:59] What is "Productive Procrastination" and how is it detrimental to writers?
  • [11:49] Cathy shares with us her new book, "The Speaker Author: Sell More Books and Book More Speeches" and the process of how it came to be.
  • [13:03] What is one of the biggest challenges that Cathy's clients face?
  • [14:54] What are Cathy's tips for new speakers and writers on how to get into the industry?
  • [15:58] What about for those with experience; how do they gain more traction in their next endeavors?

SUBSCRIBE to The RK3 Show On:


  1. Hallelujah!: An Anthem for Purposeful Work by Cathy Fyock;
  2. The Speaker Author: Sell More Books and Book More Speeches by Cathy Fyock and Lois Creamer;
  3. Book a Complimentary Strategy Session with Cathy Fyock!
  4. Find Your Voice: 28 Secrets To Inspire You To Speak Up by Robert Kennedy III;
  5. Speak Write Now Community;
  6. podcast(at) - send your questions and comments;
  7. Voice message - hear your voice on-air!
  8. The RK3 Show Patreon page (Help us keep this show going and get perks. Be a patron of this show!)