Oct 29, 2019

This week, we have another amazing woman as a guest on The RK3 Show. She is an “author, keynote speaker, consultant, award-winning CEO, and former Fortune 100 Executive with 25+ years serving government, non-profit, public companies, and small businesses.“

She is the CEO of the Taylor-Leonard Corporation, a consulting firm that provides training, coaching, business development, and Information Technology solutions. TL-C looks to nurture people, perfect processes, and increase profitability to support transformational impact. Kelly has a heart for entrepreneurs and is a great presenter and communicator.

What’s In Store For You

• [04:11] Why does Kelly consider herself an “accidental entrepreneur”?
• [06:09] Kelly is not a technologist yet she started to lead a technology company, how did she learn how to adjust?
• [06:49] How do you know where and when to go? How do you know when to reinvent yourself?
• [07:52] Kelly shares the key tip and challenge that she faced when starting her entrepreneurial journey.
• [08:35] How did her Small Business Network come to be?
• [09:44] Kelly has been focused lately on using LinkedIn to help business owners B.O.O.S.T. their business; why is this essential?
• [11:52] LinkedIn is typically used as an online resume by users but what is the value proposition for business owners?
• [13:48] What are some of the things a smaller business can do to leverage LinkedIn differently than a larger business would?
• [16:50] How do you maintain your brand and not cause market confusion via LinkedIn when you switch strategies/pivot in your business?
• [18:08] How do you use your varied, shifting experiences as leverage in business?
• [20:45] Should you create a brand based on your name or on what you do (or plan to do)?
• [22:20] What are the top two things (within the first 7 days) I must do as someone who is only starting to use LinkedIn for my new small business?

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RESOURCES

1. Kelly Leonard Consulting website;
2. Kelly Leonard’s LinkedIn page (make sure to add a personal note indicating you heard her here!);
3. B.O.O.S.T My LinkedIn page;
4. 5 Simple Strategies to Get Paid For Public Speaking by Robert Kennedy III;
5. 15 Ways To Grab Speaking Gigs Now (FREE RESOURCE) by Robert Kennedy III;
6. Speak Write Now Community;
7. podcast(at)robertkennedy3.com – send your questions and comments;
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